Identify who are the most influential people on your market’s social media. The consumers are more affected by people than by brands itselves, so using a digital marketing strategy aligned with influencers on the main social media will uplift your business.
Keep track of the repercussion of your influencers strategy on social media. Besides identifying influencers, it’s important to evaluate how your target-audience is reacting to your campaign to measure the results of the investment and efforts assigned.
92% of consumers trust recommendations from other people (even someone they don’t know) over brand content.The Shelf
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