Objectively analyze how is your strategy regarding your competition, which makes possible to identify the main practices used in your market to interact to your consumers in the digital environment.
Compare your performance with the market average
Collect data about your competition and compare it with your business’ main indicators. To copy the market’s player’s activities is not enough, it’s necessary to understand it to get strategic advantage over them. Through this competition intelligence analysis it is possible to make quick decisions with more assertiveness.
The main thing to say about Competitive Intelligence is that a professional searches for exclusive insights and relations until then not identified on data.
Prof. Dr. Alfredo PassosProfessor Doctor in Business, Competitive Intelligence expert and columnist on Portal Administradores
Being watchful to the market’s changes and your competition on social media is extremely important. Check out the complete guide on competitive intelligence! See the guide!
Understand the main nouns related to competitive intelligence and keep up-to-date of the market’s and your competition’s main changes and practices. See the terms!
We talked to Administration Prof. Doctor, Alfredo Passos. Learn how to use the conclusions and tips from an expert to orient your company’s marketing actions. See the interview!
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We at Sentimonitor write about methods, technologies and news in social media monitoring and analysis for strategic and campaign planning, competitive intelligence and lead generation!
