BRAND PERCEPTION

  • Keep track of the metrics of your business’ social media profiles
  • Monitor the spontaneous mentions to your brand on social media
  • Identify crisis and opportunities for your business on the digital environment

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Monitor the spontaneous mentions to your brand on social media

Identify what your consumers are talking about your brand on social media. Besides analyzing what do they publish mentioning directly your business, it is important to collect what does your target audience speaks indirectly, that is, without mentioning the official profiles.

Keep track of your digital marketing strategies’ performance on social media

Analyze your publications’ performance on social media and monitor levels of engagement, likes, comments, retweets and other important indicators of the main social media your consumers are on. Go beyond the own network’s analysis and classify posts and comments through tags. Sentimentalize your consumers’ comments in positive, negative and neutral to measure the health of your business on the digital environment.

A brand is no longer what we tell consumer it is, it is what consumers tell each other it is.
Scott Cook Intuit co-founder, Procter & Gamble and eBay Director

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Monitor your brand on social media

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