The spread use of social media has changed the way customers search for and interact with products, services and brands, providing new opportunities for organizations and individuas to engage their public, know the opinions related to their products, monitor their competitors, and sell their services. It also created new threats, such as rapid-expanding, viral rumours, emergent influential detractors and lost opportunities that vanish if not quickly acted upon.
To effectivelly work upon social media and be able to seize opportunities and counter threats, it is necessary to: (a) constantly capture what is being said about ones’ clients in the social channels, such as Twitter and Facebook (b) quickly discover from the deluge of data gathered, which particular posts, stories and people matter for our client’s business goals and (c) take the appropriate actions on the right time!
Sentimonitor is a social media intelligence tool that analyzes and ranks social media users and posts across dimensions such as activity, reach, engagement and popularity. This allows our clients to engage and pay close attention to the people and content that have the greatest potential to amplify their actions, making viable effective leverage of social channels with less time, money and personell. Additionally, Sentimonitor provides intuitive performance indicators about on the social presence of a brand and its competitors, providing intelligence for strategic and tatical planning.
Founded in 2010 in Porto Alegre, Brazil, Sentimonitor has clients in South America and the European Union, in government, political campaigns, retail, media and entertainment. In addition to being an Alpha Startup at the Web Summit 2013(Dublin/Ireland), Sentimonitor was recognized as an innovative high-potential startup at events such as La Red Innova 2012 (São Paulo/Brazil) and Spin RedEmprendia 2012 (Madrid/Spain).
Sentimonitor is supported by the top research and innovation agencies at regional and national levels, such as FINEP (Funding Authority for Studies and Projects), CNPq (National Council for Scientific and Technological Development), and FAPERGS (Foundation for Research Support of the State of Rio Grande do Sul).
You may try Sentimonitor at http://www.sentimonitor.com. For the duration of the Web Summit, all users will be able to explore the monitoring of the Web Summit itself – with 47K+ messages and counting!